The Property Franchise Group (TPFG) has granted share options to senior executives as part of a long-term incentive scheme tied to company performance over the next three years.

Chief Executive Gareth Samples has been awarded options on 400,000 shares, whilst Chief Financial Officer Ben Dodds received options on 100,000 shares and Executive Director Michelle Brook, who oversees Belvoir’s financial services division, was granted options on 40,000 shares. In total, cost options on over 920,000 shares have been allocated to senior staff.

Company background

TPFG operates several property franchise brands including Belvoir, Martin & Co, The Guild, Fine & Country, Hunters, Northwood and Ewemove. In January, the company acquired a controlling stake in a financial services firm linked to the Mortgage Advice Bureau, expanding its mortgage adviser network to more than 300.

The company reported a 39% increase in profits and 25% revenue growth in its most recent financial year. These results come as various property market segments experience shifts in investor activity and pricing dynamics.

Award structure

In a statement to the market, TPFG noted that Samples has served as Chief Executive Officer for over five years and has been instrumental in the group’s growth and strategic development. The board stated that his continued leadership over the next three years would be important to delivering the group’s strategy.

The company described the award to Samples as “an enhanced one-off award under the 2026 LTIP [Long Term Incentive Plan] as opposed to a standard annual grant.” The awards are subject to performance conditions covering the three financial years ending 31 December 2028.

The share option scheme represents a performance-linked compensation structure increasingly common among publicly listed property service companies, as boards seek to align executive incentives with longer-term shareholder value creation.

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