Fine & Country has introduced redesigned ‘For Sale’ boards across its network as part of a brand refresh coinciding with the estate agency’s 25th anniversary in 2026.
The updated boards incorporate the company’s recently revised logo and have been deployed across its network of more than 300 offices internationally. The agency stated the changes aim to create a more contemporary brand presence while maintaining recognition.
Design approach
Emilie Despois, Chief Marketing Officer at Fine & Country, said: “Our ‘For Sale’ boards are one of the most powerful expressions of our brand in the market. As we mark our 25th Anniversary, it was essential that this highly visible touchpoint reflects the quality, consistency and sophistication that define Fine & Country.”
The boards were developed by the company’s marketing and design teams in collaboration with its National Advisory Council. Modifications include changes to layout, typography and finish, intended to improve visibility whilst retaining the agency’s established aesthetic.
The agency noted the boards have been refined to balance prominence with a more understated appearance. While major property brands periodically update their visual identity, such changes typically reflect broader strategic positioning within competitive residential property markets.
Network rollout
The boards are being distributed across Fine & Country’s international office network. The company has arranged a recycling programme for existing boards, with materials to be reprocessed for future use.
The refresh forms part of what the agency describes as its “ongoing evolution” as it reaches the quarter-century milestone. The timing aligns with broader changes in how estate agencies position themselves, particularly in markets where property marketing and presentation standards continue to evolve.
Fine & Country operates as a franchise network specialising in residential property sales across multiple international markets.