Three quarters (74.5%) of social tenants are satisfied, rising by around 1% year-on-year, the Pulse Survey from data company Housemark shows.

Satisfaction with repairs also rose, to 89.7%.

Organisations are said to be considering implementing 90% satisfaction targets in response to more regulatory scrutiny.

However, Housemark cautioned that achieving 90% satisfaction is unrealistic for most providers in the short-term.

Jonathan Cox, chief data officer at Housemark, said: “Getting to 90% is possible, but only for those already performing at a very high level. Our experience shows that genuine service improvements typically increase satisfaction by just two to three percentage points a year.

“For most landlords, a more realistic goal is to aim for 80% by 2027 or 2028 and use that as a marker of meaningful progress, not perfection.

“It’s encouraging to see the tide starting to turn after a prolonged period of declining satisfaction. The figures from our June Pulse survey suggest the sector is beginning to rebuild trust, and that’s an achievement in itself.

“But to keep that momentum going, landlords need to focus on the basics – getting repairs right, keeping tenants informed, and listening to feedback. Quick wins won’t deliver long-term gains.”

This edition of the Pulse coincides with UK government’s policy paper, ‘Delivering a decade of renewal for social and affordable housing’, which has given the sector cautious optimism, with signs of renewed commitment to long-term rent stability and development funding.

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